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Being a Jeep owner is more than having a vehicle but being a part of a unique community.
The idea is to implement various executions that show how great it is to be a part of something special.
Jeep
Be a Part, not Apart.
Magazine Centerfold:
Highlight that Jeeps usually always park together, even if they don't necessarily know each other.
Magazine Centerfold:
Look closely and notice each parked Jeep is also a sticker for readers to peel off to take home as souvenirs.
Lyft Partnership:
Often times more than one Lyft/car is needed when people go out, so why not have them wrapped to signify animals that travel in packs.
Enrique Noval CW & AD
Daniel Townsend AD
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