Being a Jeep owner is more than having a vehicle but being a part of a unique community.
The idea is to implement various executions that show how great it is to be a part of something special.
Be a Part, not Apart.
Highlight that Jeeps usually always park together, even if they don't necessarily know each other.
Look closely and notice each parked Jeep is also a sticker for readers to peel off to take home as souvenirs.
Often times more than one Lyft/car is needed when people go out, so why not have them wrapped to signify animals that travel in packs.
Plan a flash mob in busy city areas, to create FOMO (Fear Of Missing Out) and get people interested in Jeep.