enriquenoval

Advertising runs in my blood. Check out my parent's picture above as they pose in front of a billboard ad of a Cuban beer called "CERVEZA LAGARTO" which was imported from Holland to Cuba back in the early '90s. They actually came up with their slogan which was a clever play on words and was used for many years until the company ended business with Cuba. I decided to continue their fortunate copywriting endeavor and transform it from a lifelong dream to a professional career. Copywriting has been an outlet for my knowledge of movie lines, song lyrics, media culture, and random facts. Advertising has given me the opportunity to be able to create something real, something meaningful, something that lasts, and something that can truly resonate with people.