CLIENT: OCEAN BANK
AGENCY: REPUBLICA HAVAS
As the Agency of Record (AOR) for Ocean Bank, we managed all aspects of its advertising, including print, brand guidelines, radio, TV, and social media. Below, you'll find a selection of highlights from the many projects for which I got financially savvy and served as the lead copywriter.
In addition to all of these projects, I've also worked on Ocean Bank's official Brand Guidelines. Due to sensitive information, the 47-page Brand Guideline PDF is available upon request.
PROJECT: CAFE 1982 WALL
Ocean Bank wanted to add the same kick that Cuban coffee has to its café area, and this wall print was born. See it in person at the lobby of Ocean Bank Headquarters at 780 NW 42nd Ave, Miami, FL.
PROJECT: THE POWER OF OCEAN COMMERCIAL (MANIFESTO)
To commemorate Ocean Bank's 40th anniversary, we created a personal manifesto that was professionally recorded and used as the official voiceover for the commercial aired on radio and TV.
PROJECT: SOCIAL MEDIA (INSTAGRAM & FACEBOOK)
A snippet of over two years of social content. For more content check out Ocean Bank's Instagram and Facebook. Just click the image and find the post's official link.
PROJECT: THE POWER OF OCEAN CAMPAIGN
The first PDF you'll see below contains all of the officially released assets for The Power of Ocean campaign
(which was a huge success), including billboards, garage banners, Metromover wraps, magazine/newspaper print ads, bank teller envelopes, customer care-boxes, money bags, social banners, social content, van wraps, customer emails, digital banners, World Cup promotions, branch wraps, and everything in between. Seriously. Just click the image and skim through the 285-page PDF.
The second PDF contains their campaign for their 40th anniversary and overall brand messaging. Give it a look-see.
PROJECT: OCEAN BANK WORLD CARD COMMERCIAL
To spread the word about the benefits of Ocean Bank's World Black Card, we produced this commercial highlighting all of its features, including its sleek metal card design with 2x reward points, no international transaction fees, travel perks, global airport personalized services, purchase protection, and more. Play the video below.