CLIENT: SEDANO'S
AGENCY: REPUBLICA HAVAS
As the Agency of Record (AOR) for Sedano's, we managed all aspects of its advertising, including print, newsletters, scripts, radio, TV, and social media. Below, you'll find a selection of highlights from the many projects where I added un poco de sabor and served as the lead copywriter.
PROJECT: MARLINS DIGITAL BOARD
These were some static banners to promote Sedano's platters and online catering. The copy lived as a digital board at Marlin's LoanDepot park and if you ask me, both were home runs.
PROJECT: SHELF TALKERS
If Sedano's shelves could talk, this is what they would say.
PROJECT: SOCIAL MEDIA (INSTAGRAM & FACEBOOK)
A snippet of over two years of social content. For more content check out Sedano's Insatgram and Facebook.
Just click the image and find the post's official link.
PROJECT: WILLY CHIRINO PRINT AD
To celebrate the 50 years in music of the Cuban-American salsa singer Willy Chirino, Sedano's took out a full-page ad in the magazine to congratulate him on his achievement. Below are the four options that were shown to the client.
